Liam Berriman, Lecturer in Digital Humanities/Social Science
Over the last couple of months I’ve been involved in the development of a project with colleagues at the Sussex Humanities Lab that will look at how we conduct participatory research with children and young people using digital devices. As part of the project we will explore new ways of using different computational methods to ‘hack’ digital devices in order to make participation in research more accessible to different groups of young people. One aspect of this study will look at how we might experiment with the affordances of digital devices as ‘research tools’ in order to re-configure how they are used and the kinds of data they generate.
During the last decade, digital devices have become popular research tools for participatory and ethnographic research with young people. A great deal of participatory youth research now involves researchers and/or participants taking photographs or recording sounds using readily available digital devices, such as mobile phones. Whilst these digital devices have been used to produce a lot of fascinating research on young people’s lives, they often leave open a number of unanswered methodological and ethical questions around the mediatory role of digital devices in research. Here, I want to briefly reflect on three important ways that we need to re-think the role of digital devices in participatory research with young people:
1. Digital devices as ‘black boxes’ – A key challenge of digital devices in research are the way they ‘black box’ the processes of data collection, storage and circulation. Bruno Latour has described how ‘black boxing’ occurs “whenever a piece of machinery or set of commands is too complex” and we (as users) “need to know nothing but its inputs and ouputs” (2000: 681). For the most part, our understanding of how digital devices work, and what they are capable of, is mediated by simplified visual interfaces of menus and settings. Consequently much of the computational complexity of digital devices remains hidden from view, leaving large gaps in our knowledge as to precisely what data are collected (e.g. metadata such as GPS location), how that data is being stored (e.g. local memory or cloud services), and how that data is handled and circulated (e.g. via encrypted or unencrypted channels). These gaps in our knowledge pose significant issues for what role we allow digital devices to play in capturing data that may be ethically sensitive.
2. Digital devices as commercial products – Related to the first point, digital devices are commercially manufactured products that have not been designed for use as research tools. As researchers we ‘appropriate’ these devices, drawing on existing affordances of devices (e.g. portability, camera functionality) to facilitate specific research activities. In recent years there have been a number of innovative studies that have creatively appropriated digital devices into research – stretching and subverting their affordances. Nonetheless, the potential uses of these devices for research are by-and-large limited to the parameters set by their consumer-driven design. Consequently, the possibilities for what kinds of data can be generated are often pre-determined and closed down by their design specifications.
3. Digital devices as ‘democratising’ research? – The growing ubiquity and availability of digital devices in everyday life has paved the way for growing numbers of studies that invite participants to capture data about their lives (see for example Wendy Luttrell’s Children Framing Childhoods and Wilson & Milne’s Young People Creating Belonging). In the ‘Face 2 Face’ and ‘Curating Childhood’ studies, we invited young people to record a ‘day in their life’ using either their own digital devices or ones supplied by us. A lingering question from these studies was the extent to which such activities might be seen as ‘democratising’ research and enabling participants to share their lives on their own terms. In particular, the extent to which the parameters of research participation are foreclosed by a particular digital device. In part, this requires a more honest assessment of what forms of research participation digital devices both ‘open up’ and ‘close down’, and how this might vary for different groups of young people taking part in research (e.g. with physical disabilities).
Our study currently under development will explore new ways of ‘opening up’ digital devices within participatory youth research. In order to challenge digital devices as closed data ‘black boxes’, we will seek to explore new participatory research methodologies that involve young people ‘hacking’ research tools and specifying their affordances (such as sensory inputs) for themselves.
Liam Berriman April 23rd, 2016
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Rachel Thomson reflects on her visit to a ‘Toys in the Community’ workshop at the Brighton Toy and Model Museum.
I very much enjoyed a study day at the Brighton Toy & Model Museum showcasing the work of their Heritage Lottery Funded project Toys in the Community which has lots in common with our approach to using ‘favourite things’ as a way of finding out about children’s lives. The overall aim of this project was to encourage community engagement in the toy museum, using a methodology of inviting adults to talk about the toys that they cherished as children – with a focus on teddy bears, dolls and construction toys. These testimonies were filmed and edited and a wonderful website has been developed to showcase the material: http://toysinthecommunity.org/about/
At the study day I met Annebella Pollen who lectures in History of Art and Design at Brighton and was one of the interviewees for the project, where she reflects on her childhood collection of ‘gollys’, black-faced dolls and other memorabilia. Her interview is fascinating, and her presentation pulled out key themes including how ‘unstable’ her memories are of her collection (she can’t actually remember playing with them, just having them). What ‘difficult objects’ they are and were, and how as a child she came to piece together an understanding of the racist discourses that shaped the figure of the golly that she was so attached to. And then the ‘complicated feelings’ that this produced along the way and continues to produce for her today as she reflect on her toys.
Although this project works with adults, inviting them to reminisce about their childhood through toys, it nevertheless echoes some of the insights that we gained from exploring how children and young people connect with material objects but also how they start feeling nostalgic about them almost from the word ‘go’. For example 7 year old Lucien showed me old toys that captured the kind of boy he used to be (toy cars and a Lego camper van), and teenage Aliyah shared a memory box of memorabilia that she is curating to remember her childhood.
We also saw some of the ways in which toys can be a serious business for children, a way of working out their relationship to a broader culture or simply their place within a household – as wonderfully illustrated by Tempest’s wild doll play.
The study day also confirmed our finding that working with objects can raise powerful emotions and meaning – that we talk about things we have not put into words before as well as recounting well-worn stories. This demands the highest ethical standards for the oral history work, giving people a chance to see their transcripts, to edit material before it goes public and to decide what kinds of formats they want it to be published in. The Toys in the Community project also demonstrated what a popular and participatory methodology this could be, working with a diverse range of groups and ages and involving and training volunteers as interviewers, filmmakers and editors. I especially love the interview between two friends where the creation of an audience allows the couple to find out things about each other that they did not know before.
Liam Berriman April 12th, 2016
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Rachel Thomson, Professor of Childhood and Youth Studies, University of Sussex
I spent a really interesting day at a University of Sussex event in the ESRC funded Digital Bubbles series exploring interdisciplinary perspectives on autism and technology enhanced learning. I was invited as a sociologist to say something about how research into young people’s digital culture can shed light on the wider question and I presented a draft version from our forthcoming book based on the Face to Face and Curating Childhoods project looking at how ‘research’ itself has become an integral part of young people’s digital cultures: be that obsessing, stalking and fan-girling a band or showing off skills in homework projects. I was given the final slot of the programme which is always a bit gruelling but meant that I had the pleasure of listening to the other contributions of the day.
First up was Yvonne Rogers, Professor of Human Computer Interaction at UCL. Whose research involves making things that might disrupt or change the individualising attention economy which she illustrated with a picture of a line of teenagers all staring into smart phones. These are the ‘digital bubbles’ that Yvonne wants to disrupt, encouraging us to ‘look up and out’ from our devices and pay attention to co-presence and face to face interaction. Her amazing projects include wiring up a forest and creating collaborative devices that incite pair collaboration in order to probe and measure the environment, collecting data that can be aggregated and reflect on by the group, revealing new ways of thinking about spaces. Her latest invention are smart cubes that can be coded to respond to movement, heat, moisture and to express sound and colour and to do so relationally via blue tooth. So for example, children could use the cubes as different instruments creating music in real time.
I loved her focus on attention (we are working with Alice Marwick’s idea of the attention economy) and her commitment to use technology deliberately to intervene, enhance and I’d say ‘re-enchant’ face to face interactions. But I did worry about the insularity of the metaphor of the digital bubble. In our research we have become interested in the ways in which technology can enable young people to access new kinds of ‘public’ which may be mediated and ephemeral but can also be networked (boyd) and live (for more see Nolas 2015). Think for example of the groups of friends playing online games together in real time aided by Skype, practicing their wit and repartee.
The intersection of fans, celebrities and ‘professional fans’ in the form of YouTubers (who begin as ordinary fan and turn into celebrities themselves) can be seen as a dynamic cultural circuit that depends on practices of search as well as the production and circulation of content and value by users. It is clearly a great deal of fun, as well as providing opportunities to travel (camping out with fellow fans to see the celebrity and to get a selfie) and to make friends with those beyond your neighbourhood. The question of whether such practices are ‘progressive or reactionary has come to dominate much academic discussion of the phenomena. Some like Jodi Dean suggest that ‘communicative capitalism’ relies on fantasies of participation, contribution and circulation. For Dean these networks are apolitical in that they are contained and literally privatised and their economic value is harvested by advertisers and corporations. Yet there is another tradition of seeing fandom in much more positive terms as a set of social practices, that may well change the world in subtle but profound ways. Synchronicity seems to be an important part of the picture (doing things in unison and in real time) as does co-presence, although whether we need to be in the same room to be co-present is another matter. One of the ideas that we have been playing with is that of ‘sonic bridges’ – the notion that sound has a privileged relationship with togetherness and with synchronicity. Building on Kate Lacey’s ideas of ‘listening’ in and ‘listening out’ perhaps we can play with musical metaphors to think through some of the affordances of the digital for live communications.
To find out more about the seminar and series see http://digitalbubbles.org.uk/?page_id=24
Our book: Researching Everyday Childhoods: Time, Technology and Documentation is forthcoming from Bloomsbury in 2017.
Liam Berriman March 21st, 2016
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Dr Liam Berriman, Lecturer in Digital Humanities/Social Science, University of Sussex
In 2007, Savage and Burrows predicted a ‘coming crises of empirical sociology’ as mainstream sociological methods were muscled out by new commercial data analytics techniques. Reflecting on their paper nearly a decade later, they admit that the scale of disruption caused by ‘big data’ (as it is now known) was unimaginable, even at that moment in time (Burrows & Savage 2014).
Our conceptualisation of ‘data’, and the language we use to describe it, have been irreversibly changed by the arrival of big data. For a new breed of data analysts, any dataset that is less than ‘total’ or ‘complete’ has become ‘small data’. The very language of data has been transformed by a new lexicon of analytics, real-time, tracking and scraping etc. However, remaining relatively unchanged is our language for talking about the ethics of ‘big data’.
This short piece focuses on one particular aspect of big data’s methodology – ‘data scraping’ – and the ethical questions it raises for researching young people’s lives through digital data.
According to Marres and Weltevrede (2013), scraping is an ‘automated’ method of capturing online data. It involves a piece of software being programmed (e.g. given instructions) to extract data from a particular source and creating a ‘big’ dataset that would be too onerous to capture manually.
Over the last few years, ‘scraping’ has been much lauded as a means by which data capture can be ‘scaled up’ to new analytical heights, particularly in relation to one of the most popular sources for big data capture – social media. Whilst ‘scraping’ techniques have advanced, a much slower trend has been the discussion of what ethical frameworks and language we need for robustly interrogating these techniques.
As one of the largest constituent users of social media, young people are a particularly relevant group within these debates. Data scraped from social media inevitably captures the conversations, thoughts and expressions of young people’s lives, even if as an ‘inadvertent’ by-product of research.
In 2010, Michael Zimmer reported on a study that had captured the profile data of a whole cohort of American college students on Facebook. The data had been taken without permission and a failure to appropriately anonymise the data had seen the identities of the students revealed. Zimmer’s article provided a robust critique of a growing data capture trend where all data not hidden by privacy settings was seen as consensually ‘public’, and available for analysis.
The ethical lessons learnt from incidents such as these have tended to focus more on greater care for data anonymization and security, and less on issues of consent and intrusion. Again, Zimmer (2010) has been particularly vocal in refuting claims that techniques such as anonymization through aggregation are ‘enough’.
How do these debates connect with young people’s social media data? Television programmes such as Teens and The Secret Life of Students have played a significant role in perpetuating the idea that young people are less concerned than adults about having their data made public. However, studies have repeatedly shown that young people are highly concerned about privacy online (boyd, 2014; Berriman & Thomson, 2015), and the disclosure of their digital data (Bryce & Fraser, 2014).
A little while ago, I became aware that ‘scraping’ has a colloquial meaning in some UK secondary schools. According to Urban Dictionary (think Wikipedia for slang terms and phrases), the term ‘scrape’ is used to describe:
a person intruding on something. To say that one has come out of nowhere and intruded on a conversation.
[E.g.] ‘two people have a conversation’, ‘another person listens in’
one person out the original two people says “scrape out” to the other person.
This colloquial definition makes reference to ‘scraping’ as an unwelcome form of eavesdropping and intrusion on a private conversation. In the context of these ethical discussions, this definition seems particularly apt. It emphasises that privacy is a concern for young people, and that unsolicited ‘scraping’ of private conversations is ethically and morally contentious.
At present, there is a lack of serious ethical debate about the scraping of young people’s digital data. The presumption of public-as-consent doesn’t cut it. We need a new ethical language for talking about these issues, and young people’s voices need to be represented in these debates.
 Two documentary series by production company Raw for Channel 4 that followed young people’s social media lives by harvesting their Tweets, texts, and Facebook updates.
Liam Berriman February 23rd, 2016
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In the second of a series of blog posts, Suzanne Rose and Anthony McCoubrey from the Mass Observation Archive reflect on their participation in the ESRC Festival of Social Science event: the ‘My Object Stories’ Hackathon and the significance of ‘object stories’ for the Archive.
This was the third year in a row that the Mass Observation Archive (MOA) has taken part in the ESRC Festival of Social Science, which takes place nationally to promote social science research to non-academic communities and the wider public. The MOA hosted two events, which were part of a programme of over 200 events taking place across the country celebrating the social sciences.
This year our events we focused on engaging young people with the MOA and considered how archives relate to the digital age. One event was a day long workshop for pupils from Ratton School at the MOA at The Keep and the other was the My Object Stories Hackathon. This was designed to be a public event targeting young people, which would provide an opportunity for them to develop their understanding of the MOA and experiment with digital technology.
Working in partnership with CIRCY, the Department of Social Work and UoS Humanities Lab, provided a fantastic opportunity to engage the young people with the latest technologies and to invite them to share their objects and their stories with the archive in unique and interesting ways.
The young people who took part in the Hackathon were asked to bring an object with them, which had a particular significance to them and to share their story with the team. They brought a range of objects with them, from a One Direction flag, favourite bo
oks, plastic animals and a guitar and even a pair of Dr Martens boots and all had a personal story to share. These object stories were captured through discussion with the young people, before being presented to be photographed and interviewed and recorded, before being transformed into a digital installation by colleagues much techier than myself.
I really enjoyed working with the young people to find out about their objects and explore their stories. So much of what we hold in the Mass Observation Archive is peoples’ stories and so it was really exciting to be working with young people who were eager to share their stories with us.
The objects they chose were also very interesting and of their time with particular personal significance attached and the young people spoke very thoughtfully about why they had chosen their object and what it meant to them.
Some objects such as the One Direction flag were especially timely, given the bands recent loss of member Zayn Malik and decision to take time out from performing. This marks a significant event in the lives of many Directioners and something which should be captured in the archive.
Other objects were more timeless, such as the Dr Martens boots, which marked the connection between the present day and generations of people who have loved and worn them over time. The young person spoke about how her mum had also collected DM boots in her youth and so this object also had significance for her and her family and traditions within it.
Objects are often held onto for very personal reasons and we were very privileged that the young people felt able to share their stories with us and that these stories and their significance will be captured for the archive collection.
Within the next few months we look forward to presenting the a roundup of the Hackathon’s events in an installation and inviting the young people back to see their amazing contribution as well as depositing some of the photographs and recordings in the Everyday Childhood Collection at archive collections at The Keep.
Liam Berriman January 12th, 2016
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In the first of a series of blogs, researchers Rachel Thomson and Liam Berriman reflect on how hackathons might be used as a participatory methodology that span the digital humanities, social science, design and computing.
Talk to me.
On Saturday 14th November I had the pleasure of taking part in an event billed as a ‘Hackathon’ hosted by the Sussex Humanities Lab, CIRCY and the Mass Observation Archive. Hackathons are ‘events in which computer programmers and others involved in software development and hardware development, including graphic designers, interface designers and project managers, collaborate intensively on software projects’.
The day was called ‘my object stories’ and the shared project was to explore ways in which we could bring to life young people’s stories about favourite everyday objects – building on work that we have been doing as part of the Curating Childhoods project which is creating a new multi-media collection within Mass Observation called ’Everyday Childhoods’. The shared task was to invent strategies through which everyday objects – cherished by young people – might talk to an audience and enrich the archive. This might be a pair of Dr Martens boots, a book, a guitar, plastic animals….
Often projects are done in separate stages, with people responsible for their ‘bit’. The hackathon model brought together all the different actors involved in the lifecycle of a research and development project to see what we could get done in a day. In this way, the event created a live interface between processes of data collection, archiving and animation.
The day started and ended with the archive. Young people brought in cherished objects to share as windows into their everyday lives. Researchers and archive outreach officers worked with them to brainstorm what they might want to say about their objects. Photographer Crispin Hughes then collaborated with them to design still images that captured their object, and film maker Susi Arnott recorded them talking about their object’s value and personal meaning.
The digital data was then sent downstairs into the lab where they were used as raw materials for three different data animation strategies. Ben Jackson and Cathy Grundy brought images and sound together within a augmented reality environment – creating short animated films. Manuel Cruz used Unity game design software to make simple games through which a player could encounter objects and stories as part of game play. Chris Kiefer and Thanos Liontiris used motion tracking technology (cameras trained on a fiducial) hooked up to two different platforms: supercollider, through which sound could be triggered by movement, and a second platform which managed visual data projected onto a table acting as a screen. This meant that the object could be moved through a space – with the movements used to reveal images and sound. Young people came down and worked on shaping the three different versions of their object stories.
What I liked most about the day was the way in which all the different ‘experts’ involved got to check out what each other do. I was probably very annoying, looking over shoulders, interrupting and asking questions and no doubt slowed things down. In a day we managed to get a lot done, though nothing ‘finished’. However we did manage to imagine three different ways in which the ‘show and tell’ of research might be achieved in collaboration with digital design. Each of the strategies could provide an interface through which archived data could be accessed and mediated.
The archivists had a think about how the audio and visual data might be cataloged in the archive and spoke with the developers and the researchers about how their different approaches to organising the material might relate. We also gained insight into the kind of work that might be involved in each of the strategies for animation, providing insights for costing future projects.
The day formed part of an ESRC festival of social science, showcasing to the public the relevance and potential of social research. Our aim was to open up the process through which researchers may co-produce ‘data’ with young participants and to explore the way in which this might be re-used and brought to life in different ways. Building on our earlier work with Mass Observation we wanted to show that an archive need not be seen as a dusty and distant place, but rather the starting point for a range of creative engagements. What is brilliant about the Mass Observation Archive is that it celebrates the mundane and the everyday, believing that in ten, fifty, one-hundred years time people will be as fascinated by hearing about a pair of Dr Marten boots – as we are now excited to know about what people had in their wardrobes in 1945. But the hackathon helped us glimpse how we might use this material right here and now as a starting point in creative experiments with ‘data’.
Hackathons as participatory methodology?
Hackathons have become an increasingly commonplace methodology for exploring and experimenting with data. Recent examples of this trend have included calls from archives for programmers and software developers to come and ‘hack’ their collections, and the growth of competitions where young people are invited to play with open-access datasets. Bridging these events is a growing sense of hackathons as a space for playing with archives and data.
The ‘My Object Stories’ workshop was my first experience of organising (and taking part in!) a hackathon. Over the past year, I’ve become interested in hackathons as a methodology for engaging young people with their own research data – providing a creative space for playing with the re-animation (or ‘hacking’) of data (McGeeney, 2014). Hackathons are often billed as collaborative events that draw on the participation and collective skills of all involved, and i’ve been curious about how hackathons might be used to engage young people in research beyond the data collection process.
Though excited by the creative possibilities that hackathons open up, I’ve remained cautious about overstating their potential as ‘participatory’ methods. In past research I’ve voiced scepticism about co-design practices with young people that claim to be participatory. My main concern being that researchers and designers have become very good at speaking the discourse of participation, but are often uncritical about participation’s potential ‘unevenness’ in practice (Berriman, 2014). As such, I approached this event as an experiment in data collection and re-animation, but also as an event in need of critical reflection.
In many ways our hackathon was atypical in format, with the young people creating the data to be ‘hacked’. This created an intensely personal connection between the young people and the hackathon data, with each participant principally concerned with hacking their own data. One of the main challenges this raised was in terms of equipping each young person with the skills and resources to ‘make something’ of their data. Our adult hacker team were on hand to help guide participants through possible data re-animation techniques of varying complexity (ranging from free app tools to game design engines.) The hackathon’s collective expertise and interests therefore played a significant role in defining the potential scope of data animation activities.
The hackathon is therefore a highly situated event that is contingent upon the collaborative pooling of expertise around a common project. Participation is characterised less by unbridled creativity, and more by a curiosity to explore what was possible in a space of assorted interests and expertise. In this respect, the hackathon provides us with a method for engineering collaborative spaces where people with different skills and expertise can come together to experiment with new ways of playing with data.
To find out more about the My Object Stories Hackathon, contact Liam Berriman (email@example.com)
The My Object Stories Hackathon was co-hosted by the Sussex Humanities Lab, the Mass Observation Archive, and the Centre for Innovation and Research in Childhood and Youth. It was funded with support from the ESRC Festival of Social Science and the EPSRC Cultures and Communities Network +.
Liam Berriman December 11th, 2015
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Each year on May 12th, the Mass Observation Archive invites people from across the UK to submit a diary account of their day. This event first took place on 12th May 1937, the day of King George VI’s coronation, and has now become an annual tradition – providing a snapshot of what is happening in people’s everyday lives across the country.
This year, on Tuesday 12th May 2015, the Mass Observation Archive would like to invite children and young people to take part in this event, and to share a day in their life. In the video below, a group of young people and their parents explain why they think you should take record your day on May 12th.
Traditionally the Mass Observation Archive has invited people to record a written diary of their day. On May 12th this year, children and young people are invited to record a day in their life in whatever way they like – using sound, video, photographs, pictures, or even a written diary if you would prefer. Below are a few examples of day diaries in video form recorded by young people for the Mass Observation Archive.
In the diary of your day, you might want to include important things such as: what you do, who you meet, what you talk about, what you eat and drink, the places you visit, the things you read, see and hear around you – and, of course, what you yourself think.
Diaries should be in electronic form as email attachments (to firstname.lastname@example.org) or alternatively you can bring them along to a special ‘Your Life in a Day’ event at the Mass Observation Archive Building – The Keep – on Saturday 23rd May (see below).
In your diary, you should try and avoid having information or images that are too personal or identifying. As part of a new ‘Everyday Childhoods’ collection at the Mass Observation Archive, these diaries will be read and used for research and teaching, so try to avoid including anything that may identify you or others.
So that your diary can be added to the rest of the Archive for the future, you’ll need to include the statement below at the end of your diary. If you don’t attach this statement, Mass Observation won’t be able to keep your diary or make it part of the Archive:
“I donate my 12th May diary to the Mass Observation Archive. I consent to it being made publicly available as part of the Archive and assign my copyright in the diary to the Mass Observation Archive Trustees so that it can be reproduced in full or in part on websites, in publications and in broadcasts as approved by the Mass Observation Trustees. I agree to the Mass Observation Archive assuming the role of Data Controller and the Archive will be responsible for the collection and processing of personal data and ensuring that such data complies with the DPA.”
You can find out more information about submitting your diary at: http://www.massobs.org.uk/12may
On Saturday 23rd May (10am-1pm) at the Mass Observation Archive building (The Keep), a free family workshop will be held where you can learn more about recording and archiving a record of your day. The event will include members of the Everyday Childhoods project, sharing examples from our ‘day in a life’ studies, as well as Cameraheads from the Youth Photography Project.
Visit the Brighton Fringe Festival webpage for more details:
Information on how to find The Keep can be found here: http://www.thekeep.info/visit_us/getting-here/
May 12th is a fantastic opportunity for children and young people to document a day in their life and to contribute to a historical record of everyday life dating back to 1937. You can help by encouraging them to take part and by providing opportunities to record different parts of their day. If you work in a school, club or youth organisation, why not make May 12th an activity all of the children and young people you work with can take part in? May 12th is a unique chance for children and young people to show what an ordinary (or extraordinary) day in their life looks like.
Liam Berriman May 3rd, 2015
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Dr Sara Bragg
A recent University of Brighton initiative, the Research Leadership Programme, involves participants shadowing a ‘research leader’ from a different institution for a day. I went to meet Matt Arnold, head of research at Face Group in London; its website describes it as ‘a global strategic insight agency’ delivering ‘socially intelligent research by combining qualitative insight, real-time data and smart thinking’.
I expected the Fatboy beanbags in the reception area on my arrival, but I was more surprised to be shown into a starkly-lit basement, where Matt and a colleague were huddled over a conference call with a client. I gained a clear impression of the speed and pace of the corporate world, observing Matt helping colleagues work out the logistics of designing and delivering research in different countries and even continents within the space of a few days. I wondered how compatible such long hours would be with ‘work-life balance’, and how far this is a young (single/childfree?) person’s world…
I was equally fascinated by their research methods, and here there were immediate similarities with ‘innovative’ social science approaches. For instance, Face Group has developed an app that prompts research participants to generate data such as a diary, photos, film, notes. As in the social sciences, ‘traditional’ focus groups are increasingly seen as limited, capturing conscious, post-hoc rationalised reconstructions of behaviour rather than contextualised feelings and actions in the moment.
Face Group also has its own ‘social media listening’ service, distinguished by a sophisticated natural language processing capacity that can help identify different kinds of consumer and what they are ‘saying’ across social media platforms. Having recently experimented with using free social media analysis packages such as Node XL to understand teachers’ professional learning networks, I am only too aware of their limitation and the desirability of more powerful tools such as these.
Similarly, ‘co-creation’ and ‘co-research’ are increasingly popular and widespread terms. Face Group can lay claim to some ownership of the concept, having developed specific, multi-layered, recursive research processes under this rubric. For instance, developing new personal care products might bring together the client with the ad agency, design agency, R&D and experts from Face Group’s own ‘black book’ (such as, a hairdresser with their own exclusive product range, fashion specialists, a sous-chef who understands smell and taste). Consumers would be carefully recruited – completing questionnaires, auditions and set tasks – to ensure they were articulate, sociable and represented ‘100%’ of different target audiences. Over the course of an intensive five-day programme, experts would give presentations; consumers provide information about themselves, how they think, what they do, their lifestyle and attitudes; diverse teams would be assembled; new product ideas would be developed with R&D keeping ‘in the parameters of what is realistic’ and using creative techniques where participants build on each others’ ideas; an artist would be on hand to capture the affective texture of the day… culminating in outcomes matching the objectives set out at the beginning.
Or to give another example, a project to develop new smart technologies involved intensive mini-ethnographies, spending a few hours with research participants at work and at home, to understand their needs and technological dilemmas in situ. Diverse findings were then grouped and condensed into vivid ‘vignettes’ when presenting findings to the client. At a procedural level, again, there are many resonances with social science methods, right down to the presence of visual artists at conferences. Certainly, the Face 2 Face project in which I have been involved has been discussing similar approaches.
Social science is often concerned with marginalized social groups, who (being poorer) are necessarily of less interest from a marketing point of view. Our audiences may also be less keen on our findings, however well-grounded, than a client seeking knowledge of a market: in education, for example, politicians consistently ignore evidence about the negative consequences of ability-labelling and streaming practices. Education researchers often speak in terms of loftier goals such as ‘social justice’. Could this be broken down into achievable goals and steps and a programme for delivering it developed through co-research? What is the place of data analysis – would a social scientist make very different use of the kinds of data gathered by market research? At a conference of the Centre for Research into Economic and Social Change (CRESC) I attended some years ago, some fascinating papers were doing just that with survey data from the 1950s. It would be very interesting to develop further dialogues about these issues across sectors, data, and interests.
Liam Berriman February 20th, 2015
Posted In: Blog
Dr Liam Berriman
This summer the Museum of Childhood (MoC) hosted an exhibition on children and teenager’s diaries, with examples ranging from a 15-year-old teenage girl writing in 1947 about her turbulent love life, to a teenage colliery apprentice writing in 1838 about the death of a fellow miner. These diaries form part of a larger collection called ‘The Great Diary Project’ currently housed at the Bishopsgate Institute, incorporating both children’s and adults’ diaries from across the 19th and 20th centuries. According to The Great Diary Project website, the aim of the collection is to attempt to ‘rescue’ as many diaries as possible in order to preserve the highly personal accounts of everyday that they contain.
In this short piece I share some reflections on visiting this exhibition by linking together a number of themes I have been thinking through this past year. In particular, the (historical) materiality of children’s media practices, and issues around audience, privacy and authorship.
Viewing the diaries arranged in glass cases, it’s hard not to be struck by their diverse material forms. From pocket-sized, leather-bound journals filled with minute handwriting, to sheets of ruled paper tied together and covered with black biro and carefully glued magazine clippings. The exhibition offered a carefully curated selection of diaries from as far back as 1838 and as recent as the mid-90s. Placed in juxtaposition, the diaries made visible a variety of trends in handwriting, ink and paper qualities, the use of visual images and collaging and, of course, the issues of value and significance in each of the writers’ lives.
In a recent article, Liz Moor and Emma Uprichard (2014) describe the significance of the materiality of archival objects. They propose we need to pay attention to, “how the material qualities of paper and type/script make the research process a sensory and emotive experience” (Moor and Uprichard, 2014: 6.1). By narrowly focusing on the ‘content’ of a diary or archival documents, they suggest we may miss “the sensuous ‘cues’ and ‘hints’ offered by the archive’s materiality” (2014: 1.2).
In an essay for the London Review of Books, Mark Ford similarly asserts the importance of experiencing the poems of Emily Dickinson in their original material form. According to Ford, Dickinson regularly wrote on scraps of paper and envelopes, fashioning her poems around their material form. He describes how Dickinson “razored or scissored the envelopes in a deliberative manner” (Ford, 2014) as a way of crafting the poem into a material artefact.
Individually, the diaries exhibited at the MoC offer a fleeting material and biographical trace of their authors, offering just a glimpse of the values, concerns, and aspirations that they chose to inscribe on paper at a particular moment. What remains is a material artefact, now spatially and historically separated from its author, yet still retaining the affective traces of the cares and concerns that they chose to impart on its pages.
All too often we read past media through a contemporary lens, judging their modalities and affordances by our own relationships with digital and online media in the present. The diary, in particular, has been subject to modern comparisons with online blogging and video diaries – both of which have been described as present-day ‘confessional’ devices. Comparisons between these different forms of cultural practice are, however, highly problematic. Rather than simply seeing them as analogue/digital equivalents, each cultural practice needs to be seen as shaped through a distinct set of values and technological modalities. I briefly focus here on the significance of privacy and audiences for the diarists.
In the semi-biographical novel The Boy in the Book, Nathan Penlington recounts his attempts to locate the author of a childhood diary he finds amongst a set of second-hand Choose Your Own Adventure books. Penlington feels that he and the diary’s author shared a similarly difficult childhood and he feels compelled to discover how the diarist’s life has unfolded. During his quest, Penlington is troubled by a number of ethical questions, in particular: how the diarist will feel about the diary being ‘discovered’ and read by another person, and whether they will want to be re-confronted with the memories it contains.
A point of commonality across the diaries on display at the MoC was their often highly personal disclosure of thoughts and events significant to the writers’ lives. Looking through them I often felt an uneasy sense of prying, despite the often substantial ‘historical distance’. Occasionally the diaries were written in a way that appeared mindful of potentially uninvited and unwanted audiences. For example, one of the diaries was transcribed in an elaborate code devised by the author as a way of deterring would-be snoopers, whilst another diarist’s reference to ‘getting rabbit food’ was potentially used to hide a smoking habit. In these instances privacy might be seen as a highly localised encounter, with information specifically concealed from inquisitive friends, parents or siblings.
Our contemporary standpoint on privacy positions all forms of content production as potentially highly ‘risky’, even when not intended for wider audiences. During the recent spate of celebrity photo leaks the EU digital commissioner Günther Oettinger placed part of the blame on the victims for having been ‘stupid enough’ to create the images. Our contemporary networked world is one in which privacy is positioned as primarily the responsibility of the individual, and where personal content can rapidly circulate through wider audiences without warning or consent. Consequently, contemporary teenagers are increasingly burdened with the fear of spoiling reputations through the content they produce. This is not to say that the diarists displayed at the MoC did not have their own sets of concerns around privacy and audience, but it is nonetheless important to acknowledge the fundamental differences in the way that such concerns are actualised and played out.
Ford, M. (2014). ‘Pomenvylopes’, The London Review of Books, 36(12), pp. 23-28.
Franks, A. ( 2011). The Diary of a Young Girl. London: Penguin.
Moor, L. & Uprichard, E. (2014). ‘The Materiality of Method: The Case of the Mass Observation Archive’, Sociological Research Online, 19(3), 10.
Penlington, N. (2014). The Boy in the Book. London: Headline.
Liam Berriman November 19th, 2014
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