Saturday, December 21st, 2013

Has the world changed, or have I changed? The Queen’s Speech and Christmas ‘from below’ in the 1980s

by Lucy Robinson

About a year ago I posted the Observing the Eighties first Christmas message.  We were still in the snagging stage then. A year later the project is up, running and being used in ways we hadn’t even imagined. It seems appropriate to hand this year’s Christmas Message over to someone who has something new to say and has been using our archive in innovative ways – Sussex history postgraduate: Owen Emmerson.

Has the world changed, or have I changed?  The Queen’s Speech and Christmas ‘from below’ in the 1980s

by Owen Emmerson

In the wake of Graham Stewart’s best-selling ‘Bang! A History of Britain in the 1980s’ , the use of the Observing the 1980’s resources during our MA seminars has enabled us to think beyond the top-down ‘high-politics’ narratives that are being offered about this relatively un-historicised period. Such accounts of the 1980s openly dismiss ‘the unreliable memories of those who shaped the period’ – namely politicians – let alone those termed ‘the people’. Statistics of participation, such as those who watched the Queen’s speech, are offered as an indication of enjoyment and compliance, over the documented opinions of those who experienced them. The central thread of our particular course was explore ‘The People’s Century‘  by means of these often overlooked life histories, and to think critically about how and why historians have utilised life history within historical research. By focusing upon the digitised day diaries submitted to Mass-Observation from Christmas day 1986, we were able to explore how seemingly ‘iconic’ moments that dominate contemporary retrospectives of the 80s, such as the Queen’s Speech, were experienced.

During 1986 Thatcher famously refused to take sanctions against South Africa’s apartheid, the Queen allegedly thought her ‘uncaring’  for doing so, Andrew married Fergie, The Smith’s released The Queen is Dead and famously half of the population tuned in to watch Dirty Den serve Angie with divorce papers in Albert Square on Christmas day. The majority of Mass-Observer’s were amongst those who watched that particular EastEnders Christmas special, and the vast majority also were counted within the 28 million viewers who watched the Queen’s Christmas broadcast. It is clearly significant that nearly half the population watched the Queen in 1986, but in both top-down and retrospective narratives the significance is often held within the size of the statistic alone. Beyond their participatory role within making up these statistics, the day diaries of observers allow us to understand why they chose to do so, and crucially what they thought of their experience. Their responses problematize the suggestion that 1986’s Queen’s speech viewing statistics were demonstrative of a nation ‘predominantly in tune with the Monarchy.’

Whilst the majority of respondents mentioned the Queen’s Christmas Speech as a feature of their Christmas day, for many it was noted as a contentious tradition. Many took umbrage with the unorthodox location of the broadcast (The Sandringham Mews) whilst others felt the lengthy ‘Dickensian’ introduction with roasting chestnuts and horse drawn carriages was ‘daft’. Respondent W729 noted that she watched the speech with her mother whilst the men, who didn’t wish to watch it, washed up. She mentions none of the content, nor if she enjoyed it, but states that it is nice ‘not to feel guilty about sitting down for 10 minutes.’ Similarly respondent C108  doesn’t mention any appreciation of the speech, but states that she heard it whilst finishing the preparations for her lunch at 3:30. N403 opted out of the speech and instead tackled a Rubik’s Cube. L1002 also details that she was a participant, and also notes that ‘most of the men folk think this is a “bind” and want to watch something else’ but that she ‘likes to hear what she has to say’. She is, however, critical of how un-relaxed the Queen appears, and thinks that 10 minutes is ‘too short!’. However, respondent W633  listened to the speech on the radio, and was moved that the Queen’s message of ‘starting with love in our own homes’ had been the ‘thoughts going through my mind during the periods for private prayer in church.’

Coupled with the fact that there were only four million people in the UK with more than three other channels to choose from, and that viewing figures rapidly declined after a surge in Sky subscription in 1987, the Queen’s speech on 1986 was perhaps the last in which many impartial viewers sat through it. These respondents are counted within the statistics of those who watched this event, and yet the varied and detailed responses to it give far greater depth of understanding of its significance to, and an insight into what people’s participation actually equated to.

 Queens Speech Viewing Figures

 



Comments
  1. Saturday, December 21st, 2013
    Martin Johnes

    Very interesting post. The diaries are great and it’s good to see interpretations stepping beyond audience figures and considering how people reacted to what they watched (or slept through).

    But is the audience figure for the speech accurate? Does it include a repeat or radio audiences? The BBC claimed 30.1m watched the 1986 Xmas episode of Eastenders but that included the omnibus repeat. The actual figure for the 25th was 19.5m.

    The drop in audiences after 1986 is so quick that it’s hard to think it could be down to Sky alone. I think it wasn’t until sky got premier league football in 1992 that subscription figures became really significant. Around 3.5m households had sky in 1994.

    It must also come down to what channels put up against the Queen. In 1986 C4 had an opera, which wasn’t exactly going to bring in the audience likely not to be interested in the Queen. I suspect that in the 80s it wasn’t the done thing for C4 and BBC2 to actively court viewers away from the Queen. Sky, and the controversies over how BBC fiddled the figures by including repeats, led to a more commercial edge to scheduling decisions.

    In1986, after the Queen, ITV had Dumbo and Bbc1 had Annie, both high profile films that would win big audiences. It maybe that the28m might include people tuning in for those shows.

    Anyway, great post and it shows the importance of thinking about audience reception rather than audience size.




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