Preparing For your Final Year of University

Going into final year has always seemed daunting. “Everything counts now” is heard on average at least three times a day which doesn’t make it any less daunting. There is definitely a shift in student attitudes in final year. For instance people are still showing up to all of their 9ams! Each year at university … Continue reading Preparing For your Final Year of University

Review of IBM SPSS for Marketing Analytics and Metrics

The following is a brief review of IBM SPSS for marketing analytics and metrics. I first heard of and used IBM SPSS for the first time towards the end of my second year of university. The context for using and learning about SPSS was marketing analytics and metrics. The module introduced students to various descriptive … Continue reading Review of IBM SPSS for Marketing Analytics and Metrics