Review of IBM SPSS for Marketing Analytics and Metrics

The following is a brief review of IBM SPSS for marketing analytics and metrics. I first heard of and used IBM SPSS for the first time towards the end of my second year of university. The context for using and learning about SPSS was marketing analytics and metrics. The module introduced students to various descriptive … Continue reading Review of IBM SPSS for Marketing Analytics and Metrics

Focus Group | Learning Resources 2018

To gain more insight into the learning resources students actually use throughout their studies and the influences behind their decisions, we conducted a focus group with 10 participants. In line with last year’s focus group we broke the focus group into four sections; text buying, learning features, additional resources, and communications. All of the participants … Continue reading Focus Group | Learning Resources 2018

Guest Post: What it’s like to be a final year undergraduate

As we are nearing the end of the academic year, what better time to interview a final year undergraduate to find out how they have tackled their studies, extracurriculars and social life throughout the last three years. Meet Tara; president of the business society, student mentor, and final year business and management student. What resources … Continue reading Guest Post: What it’s like to be a final year undergraduate

The Importance of Mentoring to Undergraduates

As part of our collaboration with the hive scholars, we are discussing our experiences with mentoring. Mentoring is an invaluable resource to undergraduates throughout their degree; it is also an art only some can master. Mentors don't just answer your questions, but they assist you in overcoming obstacles, and encourage you to think, work through … Continue reading The Importance of Mentoring to Undergraduates

Survey: Fancy winning a £20 book token and book bundle worth £50

If you’re looking for the chance to win a £20 book token and a book bundle worth £50 by SAGE publications please fill in the short survey below! https://sussex.onlinesurveys.ac.uk/preparing-for-the-second-year The survey is looking at pre-arrival reading for second year undergraduate students for 2017-2018. We have written about our own pre-arrival reading experiences and want to know … Continue reading Survey: Fancy winning a £20 book token and book bundle worth £50