Review of IBM SPSS for Marketing Analytics and Metrics

The following is a brief review of IBM SPSS for marketing analytics and metrics. I first heard of and used IBM SPSS for the first time towards the end of my second year of university. The context for using and learning about SPSS was marketing analytics and metrics. The module introduced students to various descriptive … Continue reading Review of IBM SPSS for Marketing Analytics and Metrics

The Importance of Mentoring to Undergraduates

As part of our collaboration with the hive scholars, we are discussing our experiences with mentoring. Mentoring is an invaluable resource to undergraduates throughout their degree; it is also an art only some can master. Mentors don't just answer your questions, but they assist you in overcoming obstacles, and encourage you to think, work through … Continue reading The Importance of Mentoring to Undergraduates

Focus Group: learning resources

Shortly after the Easter break we decided to find out what influenced students when buying and using resources. Our results showed similar patterns to previous surveys we had sent out, as well as highlighting new ideas and issues we hadn’t come across. We broke down the focus group into four sections; text buying, learning features, … Continue reading Focus Group: learning resources

Survey Results: No Pre-Arrival Reading Received

Following on from the previous two posts relating to our pre-arrival reading research, our final post looks at the results of people who did not receive pre-arrival reading and how they went about preparing for starting university despite this.  Out of the 115 responses from the questionnaire, a staggering 63.5% did not receive a reading … Continue reading Survey Results: No Pre-Arrival Reading Received