Review of IBM SPSS for Marketing Analytics and Metrics

The following is a brief review of IBM SPSS for marketing analytics and metrics. I first heard of and used IBM SPSS for the first time towards the end of my second year of university. The context for using and learning about SPSS was marketing analytics and metrics. The module introduced students to various descriptive … Continue reading Review of IBM SPSS for Marketing Analytics and Metrics

Focus Group | Learning Resources 2018

To gain more insight into the learning resources students actually use throughout their studies and the influences behind their decisions, we conducted a focus group with 10 participants. In line with last year’s focus group we broke the focus group into four sections; text buying, learning features, additional resources, and communications. All of the participants … Continue reading Focus Group | Learning Resources 2018

My thoughts on preparing for second year – the survey

  Last week we put out a survey to find out more about how fellow students prepared for second year studies, which got me thinking about my own preparation. Studying psychology often feels like being in an avalanche of recommended reading. For every class (whether that’s a lecture, workshop, etc.), we have one or two corresponding bits … Continue reading My thoughts on preparing for second year – the survey

Focus Group: learning resources

Shortly after the Easter break we decided to find out what influenced students when buying and using resources. Our results showed similar patterns to previous surveys we had sent out, as well as highlighting new ideas and issues we hadn’t come across. We broke down the focus group into four sections; text buying, learning features, … Continue reading Focus Group: learning resources