{"id":426,"date":"2019-07-05T10:11:35","date_gmt":"2019-07-05T09:11:35","guid":{"rendered":"http:\/\/blogs.sussex.ac.uk\/business-school\/?p=426"},"modified":"2019-07-05T10:30:47","modified_gmt":"2019-07-05T09:30:47","slug":"student-internship-at-time-kuala-lumpur-blog-6-marketing-and-the-mid-way-mark","status":"publish","type":"post","link":"https:\/\/blogs.sussex.ac.uk\/business-school\/2019\/07\/05\/student-internship-at-time-kuala-lumpur-blog-6-marketing-and-the-mid-way-mark\/","title":{"rendered":"Student Internship at TIME, Kuala Lumpur – Blog 6: Marketing and the mid-way mark"},"content":{"rendered":"\n
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By Gemma Hayton, BSc Business and Management Studies<\/h3>\n\n\n\n

We are now nearly two weeks into our internship and\nit has flown by!<\/p>\n\n\n\n

For the last two days of our second week, we were\nwith the marketing department. We met at Dentsu One, TIME dotCom\u2019s marketing\nagency, and heard talks covering all aspects of TIME\u2019s marketing. Mun, from the\ncommunications team, told us what she does on a daily basis. She also explained\nhow interdependent her role is with the other departments in the business;\nparticularly, the marketing, corporate, IT and customer service departments.\nHer job is to ensure that all communications from TIME dotCom are consistent\nwith the business brand image.<\/p>\n\n\n\n\n\n\n\n

Motivational speakers<\/strong><\/strong><\/p>\n\n\n\n

Grace, the head of marketing, informally shared her\ntips for interviews and working life with us, as well as the best places to\ntravel. She particularly emphasised the fact that everyone should follow their\npassions in life so that they can be the best that they can be in whatever they\nare doing. Her life insights, along with all the other TIME staff we\u2019ve met\nover last two weeks, were really motivational and inspiring. Their stories\nreally have struck a chord and we are really starting to understand the\ndifferences between life in Malaysia compared to the UK. One particular difference\nwe\u2019ve noticed is how patriotic Malaysians are and how proud they are to be\nMalaysian. However, they are also very\ninclusive of all nationalities as it is a very diverse country, consisting of\nChinese and Indian nationals as well as Malaysian. Another difference we\nnoticed when going for meals is that they don\u2019t use knives. Instead they use\nforks and spoons or sometimes their hands. This was a big adjustment for us to\nmake as this isn\u2019t done in western countries. We all struggled to cut our food\nwithout some of it flying onto the table or each other! <\/p>\n\n\n\n

Following a recommendation from my Sussex friend who\nis currently studying at Monash Malaysia for one term, Diana and I went for\nlunch at a restaurant at Fishbowl. It was so delicious and very refreshing to\nhave some vegetables! We have been eating lots of noodles and fried food so the\nidea of eating a bowl of veggies was so exciting and we skipped the sushi that\neveryone else was having.<\/p>\n\n\n\n

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Customer segmentation<\/strong><\/strong><\/p>\n\n\n\n

After lunch, a member of the marketing department,\nwho is responsible for marketing AIMs data centre (which we\u2019d previously\nvisited), explained their long term goals. We also learned about different\ntypes of marketing and how TIME reaches each specific market segment. She also\ncovered the different marketing strategies, such as emotive marketing, which\nTIME adopts to do this. Appealing to each customer segment\u2019s needs enables TIME\nto relate to the customers and build relationships with them, allowing for the\ncustomers to feel valued and therefore more likely to switch to TIME. These\ntalks were really insightful and allowed us to understand more about how TIME\nmarket to their range of customers. <\/p>\n\n\n\n

The day was extremely insightful, and as a business management student who is thinking of a career in marketing, it was very useful for me to learn about different marketing roles. Just before we left to go home for the evening, we were told that we would be visiting Facebook Malaysia the next day. So far our experiences and opportunities at TIME have been incredible and have far exceeded all of our expectations! I can\u2019t wait to see what the next two weeks have to offer.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Gemma Hayton, BSc Business and Management Studies We are now nearly two weeks into our internship and it has flown by! For the last two days of our second week, we were with the marketing department. We met at…<\/span><\/p>\n

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