{"id":780,"date":"2020-08-20T15:50:48","date_gmt":"2020-08-20T14:50:48","guid":{"rendered":"http:\/\/blogs.sussex.ac.uk\/business-school\/?p=780"},"modified":"2020-08-20T15:50:51","modified_gmt":"2020-08-20T14:50:51","slug":"water-is-precious-dont-waste-it","status":"publish","type":"post","link":"https:\/\/blogs.sussex.ac.uk\/business-school\/2020\/08\/20\/water-is-precious-dont-waste-it\/","title":{"rendered":"Water is precious, don\u2019t waste it!"},"content":{"rendered":"\n
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Fresh water is the foundation for life. It is a precious and scarce resource, which in our British climate we often take for granted \u2013 although we know that our climate is changing.<\/p>\n\n\n\n

Business School Green Impact Team member Amy Fraser shares advice on how we can save water.<\/p>\n\n\n\n\n\n\n\n

A drop in the ocean<\/h2>\n\n\n\n

Did you know that 97% of the earth\u2019s water is too salty to drink, and another 2% is locked away in ice caps, glaciers and underground? That leaves less than 1% for drinking, agriculture, industry, and nature. Only 0.007% of fresh water is safe for human consumption, according to the World Health Organisation, due to pollution or contamination. <\/p>\n\n\n\n

This miniscule amount<\/a> is shared by more than 7 billion people on the planet. With the population ever growing this resource is becoming even more strained and unfairly distributed.\u00a0Our current water use is not sustainable.<\/p>\n\n\n\n

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Be water wise<\/h2>\n\n\n\n

Across the world  innovative technologies are being tested to enhance the quality and more efficient uses of water. What can we do to reduce our individual consumption?<\/p>\n\n\n\n

If you try to think of all the ways you use water within your average day, you may only think of the water you drink, use for your shower, or use to water you plants with. However, the average household in the UK uses an enormous 349 litres of water<\/a> each day.<\/p>\n\n\n\n

Water is in everything we use, eat and buy. For example, it takes:   <\/p>\n\n\n\n