{"id":260,"date":"2025-10-31T17:57:40","date_gmt":"2025-10-31T17:57:40","guid":{"rendered":"https:\/\/blogs.sussex.ac.uk\/digital-and-creative-media\/?p=260"},"modified":"2025-10-31T17:59:45","modified_gmt":"2025-10-31T17:59:45","slug":"when-the-rubber-hits-the-road","status":"publish","type":"post","link":"https:\/\/blogs.sussex.ac.uk\/digital-and-creative-media\/2025\/10\/31\/when-the-rubber-hits-the-road\/","title":{"rendered":"When the rubber hits the road"},"content":{"rendered":"\n<p>Up until our last post, the New Web Estate project had been quite theoretical. We found ourselves speaking in the abstract about everything: &#8220;Once the governance is in place, it will be easier to manage everything&#8221; &#8230; &#8220;We will just fly that information into a page from a data list&#8221; &#8230; &#8220;The CMS will handle this content and take other content from that database&#8221;. And so on.<br><br>When it comes to implementation, the vision gets tested and you realise that what you want could look very different.<\/p>\n\n\n\n<p>With governance, you find that organisational structures look great on paper, but trying to get consensus on them in reality is much tougher &#8211; especially where budgets are tight.<\/p>\n\n\n\n<p>The technical implementation, during the theoretical stage, can be kicked down the road to the tune of, &#8220;That&#8217;s a job for the developers and the IT department.&#8221; In reality, the decades of technical debt built up at Sussex mean that shifting from theory to practice means a slew of spreadsheets and diagrams that incrementally move you all collectively towards the most granular and specific instructions needed to build a CMS.<\/p>\n\n\n\n<p>Usability and design, as always, comes under scrutiny and trade-offs have to be made between what looks good technically, artistically and politically &#8211; as well as what works accessibly.<\/p>\n\n\n\n<p>I recall saying some months ago, &#8220;We&#8217;re getting to the point where the rubber hits the road.&#8221; We&#8217;re now driving the thing and we&#8217;re having to live with it being a bit daunting, uncomfortable and uncertain at times. Informally, I&#8217;ve also referred to this time as &#8220;when push comes to shove&#8221;, &#8220;the doing phase&#8221;, &#8220;walking the walk&#8221; and &#8220;the sweary stage&#8221; of the project, depending on my mood.<\/p>\n\n\n\n<p>Creating the conditions for this change, to try to change how people think about digital, has been a monumental effort. We&#8217;re now in the depths of design sprints with another agency (more to follow in another post) and, while we don&#8217;t know exactly what the road ahead looks like, we know the destination will be worth it and I wouldn&#8217;t trade the journey in for anything else right now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Up until our last post, the New Web Estate project had been quite theoretical. We found ourselves speaking in the abstract about everything: &#8220;Once the governance is in place, it will be easier to manage everything&#8221; &#8230; &#8220;We will just<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/blogs.sussex.ac.uk\/digital-and-creative-media\/2025\/10\/31\/when-the-rubber-hits-the-road\/\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":285,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[251139],"tags":[],"_links":{"self":[{"href":"https:\/\/blogs.sussex.ac.uk\/digital-and-creative-media\/wp-json\/wp\/v2\/posts\/260"}],"collection":[{"href":"https:\/\/blogs.sussex.ac.uk\/digital-and-creative-media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sussex.ac.uk\/digital-and-creative-media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sussex.ac.uk\/digital-and-creative-media\/wp-json\/wp\/v2\/users\/285"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sussex.ac.uk\/digital-and-creative-media\/wp-json\/wp\/v2\/comments?post=260"}],"version-history":[{"count":3,"href":"https:\/\/blogs.sussex.ac.uk\/digital-and-creative-media\/wp-json\/wp\/v2\/posts\/260\/revisions"}],"predecessor-version":[{"id":264,"href":"https:\/\/blogs.sussex.ac.uk\/digital-and-creative-media\/wp-json\/wp\/v2\/posts\/260\/revisions\/264"}],"wp:attachment":[{"href":"https:\/\/blogs.sussex.ac.uk\/digital-and-creative-media\/wp-json\/wp\/v2\/media?parent=260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sussex.ac.uk\/digital-and-creative-media\/wp-json\/wp\/v2\/categories?post=260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sussex.ac.uk\/digital-and-creative-media\/wp-json\/wp\/v2\/tags?post=260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}