Not all academics want to engage in social media. From the outside, it can seem time-consuming and trivial, something that demands a high level of personal involvement. And, where to start? There are many social networks. Risk management plays a factor too; say something silly in your office and only those nearby will hear you,\u00a0but broadcast something regrettable on social media and the world will hear you. Social media doesn\u2019t always get a good press either. Is Twitter all trivia? No, but celebrity-mania, reports of selfie culture and inane updates can conceal the academic advantages of using social networks.<\/p>\n
Why should an academic use social media?<\/strong><\/h3>\nWe turned to the VITAE Handbook of social media for researchers and supervisors<\/a> for the benefits that engaging with social media can have for\u00a0academics. There were many positives, including;<\/p>\n\n- mass collaboration<\/li>\n
- participating in groups discussion<\/li>\n
- public engagement<\/li>\n
- longevity beyond the PhD<\/li>\n
- establishing yourself as an expert in your field<\/li>\n
- demonstrating digital fluency<\/li>\n
- enhancing your personal brand<\/li>\n
- combating researcher loneliness<\/li>\n
- bridging the gap between part time PG researchers<\/li>\n
- bringing dispersed researchers together<\/li>\n
- keeping informed about conferences, developments, funding calls, mailing lists<\/li>\n<\/ul>\n
Looking closer to home, we asked Dr Denise Turner<\/a>, Lecturer in Social Work and Social Care here at the University of Sussex, why it is important to have an online presence. Here\u2019s what Denise had to say:<\/p>\n![\"Denise\"](\"http:\/\/blogs.sussex.ac.uk\/tel\/files\/2015\/02\/Denise.jpg\")
<\/a>\u2018As social work academics we speak often of the importance of reflective practice, of networking and learning from others, of keeping our knowledge up-to-date, and of diversity. Additionally we are asked to create knowledge exchange and impact from our work in ways that positively influence the public sphere. However, the constraints of work, time and trying to achieve some form of work\/life balance may often make these seem like impossible goals to maintain. My involvement with social networking as an academic has helped me to achieve and maintain all of this by inviting a world of knowledge and social networks into my home. My timeline keeps me abreast of current developments often as they happen, whilst showcasing my own work and leading to exciting new opportunities, including publications and conference speaking.\u2019<\/i><\/p><\/blockquote>\n<\/h3>\nThe connected educator<\/strong><\/h3>\nSocial media clearly has the capacity to facilitate connections, support collaborations and the exchange of ideas as part of a wider ecosystem of academic activities. The nature of your engagement with social media and the tools you choose to use though are individually defined and personal. The breadth and depth of that engagement however will be determined by the value that you derive and the extent to which you are willing to invest in developing your professional learning network. Steve Wheeler (@timbuckteeth<\/a>), a leading author and speaker in the field of digital learning, argues that the value of academics engaging with social media is without question:<\/p>\n‘…connected educators are in a more powerful position than those who are isolated. They have a greater ability to check their facts, call on support and find out new things when connected to their personal learning networks than they do isolated’<\/i><\/p><\/blockquote>\n
<\/p>\n
Managing your digital reputation<\/strong><\/h3>\nIrrespective of the tools you use it is essential at all times (whether you are an academic or student) to be conscious of your digital reputation. Be mindful of your professional presence and that it’s not just what you put online but where and when. University of Sussex staff can join our workshop on March 3rd, 2.30pm-3.30pm, and find out how to manage your Digital Footprint. Book here<\/a>.<\/p>\nYou may also find this recording from a recent Google Hangout helpful: How to be a Successful Digital Academic to Boost Your Career<\/a>.<\/p>\n <\/p>\n
Establishing your online profile – start with US<\/strong><\/h3>\nEstablishing a web presence is an essential first step to raising your online profile. The University of Sussex publishes staff profiles by default. You can edit this information and even your photograph<\/a>. To upload a photo of your choosing, first log into your Sussex Direct<\/a> site and then follow these simple steps:<\/p>\n\n- Click the Personal<\/strong> tab and choose Personal Details<\/strong><\/li>\n
- Click Upload photo<\/strong> then click Choose File<\/strong><\/li>\n
- Browse your files and select your chosen photo<\/li>\n<\/ol>\n
You can limit your photo to just internal users\u00a0and even turn your photo off here, but it\u2019s always nice for colleagues and students to have the opportunity to identify you via a smiley thumbnail.<\/p>\n
To make more significant changes, go to Sussex Direct, choose Personal<\/strong> and then select Web Profile<\/strong>.<\/p>\nNow you can edit your full profile. Alternate between the tabs for role, biography, community and business, research interests, publications list and social media.<\/p>\n
<\/p>\n
![\"Image\"](\"http:\/\/blogs.sussex.ac.uk\/tel\/files\/2015\/02\/Image.png\")
<\/a><\/p>\nThe Web Team provide excellent tips on how to improve your web presence<\/a>.<\/p>\n <\/p>\n
Embedding social media in teaching & learning<\/strong><\/h3>\nDr George MacKerron<\/a> (@jawj) uses Twitter for Behavioural Economics under the Twitter handle @BehaviouralEcon<\/a>. Before each lecture, George tweets the lecture theme and gets students thinking before they enter the lecture theatre.<\/p>\n![\"behavecon\"](\"http:\/\/blogs.sussex.ac.uk\/tel\/files\/2015\/02\/behavecon.png\")
<\/a><\/p>\nContact your School Learning Technologist <\/a>for advice and ideas on how you might similarly incorporate social media tools into your teaching practice.<\/p>\n <\/p>\n
Resources<\/strong><\/h3>\nAcademia.edu<\/a> is a platform for academics to share research papers.<\/p>\nI\u2019m an academic and desperately need an online presence, where do I start?<\/a>, \u00a0Salma Patel, LSE Impact Blog, 10\/8\/2012.<\/p>\n
- \n
- mass collaboration<\/li>\n
- participating in groups discussion<\/li>\n
- public engagement<\/li>\n
- longevity beyond the PhD<\/li>\n
- establishing yourself as an expert in your field<\/li>\n
- demonstrating digital fluency<\/li>\n
- enhancing your personal brand<\/li>\n
- combating researcher loneliness<\/li>\n
- bridging the gap between part time PG researchers<\/li>\n
- bringing dispersed researchers together<\/li>\n
- keeping informed about conferences, developments, funding calls, mailing lists<\/li>\n<\/ul>\n
Looking closer to home, we asked Dr Denise Turner<\/a>, Lecturer in Social Work and Social Care here at the University of Sussex, why it is important to have an online presence. Here\u2019s what Denise had to say:<\/p>\n
<\/a>\u2018As social work academics we speak often of the importance of reflective practice, of networking and learning from others, of keeping our knowledge up-to-date, and of diversity. Additionally we are asked to create knowledge exchange and impact from our work in ways that positively influence the public sphere. However, the constraints of work, time and trying to achieve some form of work\/life balance may often make these seem like impossible goals to maintain. My involvement with social networking as an academic has helped me to achieve and maintain all of this by inviting a world of knowledge and social networks into my home. My timeline keeps me abreast of current developments often as they happen, whilst showcasing my own work and leading to exciting new opportunities, including publications and conference speaking.\u2019<\/i><\/p><\/blockquote>\n<\/h3>\n
The connected educator<\/strong><\/h3>\n
Social media clearly has the capacity to facilitate connections, support collaborations and the exchange of ideas as part of a wider ecosystem of academic activities. The nature of your engagement with social media and the tools you choose to use though are individually defined and personal. The breadth and depth of that engagement however will be determined by the value that you derive and the extent to which you are willing to invest in developing your professional learning network. Steve Wheeler (@timbuckteeth<\/a>), a leading author and speaker in the field of digital learning, argues that the value of academics engaging with social media is without question:<\/p>\n
‘…connected educators are in a more powerful position than those who are isolated. They have a greater ability to check their facts, call on support and find out new things when connected to their personal learning networks than they do isolated’<\/i><\/p><\/blockquote>\n
<\/p>\n
Managing your digital reputation<\/strong><\/h3>\n
Irrespective of the tools you use it is essential at all times (whether you are an academic or student) to be conscious of your digital reputation. Be mindful of your professional presence and that it’s not just what you put online but where and when. University of Sussex staff can join our workshop on March 3rd, 2.30pm-3.30pm, and find out how to manage your Digital Footprint. Book here<\/a>.<\/p>\n
You may also find this recording from a recent Google Hangout helpful: How to be a Successful Digital Academic to Boost Your Career<\/a>.<\/p>\n
<\/p>\n
Establishing your online profile – start with US<\/strong><\/h3>\n
Establishing a web presence is an essential first step to raising your online profile. The University of Sussex publishes staff profiles by default. You can edit this information and even your photograph<\/a>. To upload a photo of your choosing, first log into your Sussex Direct<\/a> site and then follow these simple steps:<\/p>\n
- \n
- Click the Personal<\/strong> tab and choose Personal Details<\/strong><\/li>\n
- Click Upload photo<\/strong> then click Choose File<\/strong><\/li>\n
- Browse your files and select your chosen photo<\/li>\n<\/ol>\n
You can limit your photo to just internal users\u00a0and even turn your photo off here, but it\u2019s always nice for colleagues and students to have the opportunity to identify you via a smiley thumbnail.<\/p>\n
To make more significant changes, go to Sussex Direct, choose Personal<\/strong> and then select Web Profile<\/strong>.<\/p>\n
Now you can edit your full profile. Alternate between the tabs for role, biography, community and business, research interests, publications list and social media.<\/p>\n
<\/p>\n
<\/a><\/p>\nThe Web Team provide excellent tips on how to improve your web presence<\/a>.<\/p>\n
<\/p>\n
Embedding social media in teaching & learning<\/strong><\/h3>\n
Dr George MacKerron<\/a> (@jawj) uses Twitter for Behavioural Economics under the Twitter handle @BehaviouralEcon<\/a>. Before each lecture, George tweets the lecture theme and gets students thinking before they enter the lecture theatre.<\/p>\n
<\/a><\/p>\nContact your School Learning Technologist <\/a>for advice and ideas on how you might similarly incorporate social media tools into your teaching practice.<\/p>\n
<\/p>\n
Resources<\/strong><\/h3>\n
Academia.edu<\/a> is a platform for academics to share research papers.<\/p>\n
I\u2019m an academic and desperately need an online presence, where do I start?<\/a>, \u00a0Salma Patel, LSE Impact Blog, 10\/8\/2012.<\/p>\n
- Click Upload photo<\/strong> then click Choose File<\/strong><\/li>\n
- Click the Personal<\/strong> tab and choose Personal Details<\/strong><\/li>\n