Sometimes (but not often) people ask me: What’s the difference between a digital team and a communications or marketing team? (Sometimes people also confuse digital teams with IT, but let’s not open that box right now…) It’s true that both…
Monthly Archives: August 2024
Why we’re building an audience insights database
A key part of managing content and getting people to find it is understanding your audience. This is the basis of our approach to content creation within Digital and Creative Media. But not everyone in a large organisation thinks about…
Recent Comments