Blog Archives

The journey to smarter content

Written by Dana Rock If a website isn’t made of paper, why does it have pages? Traditionally websites have been built like books. The “page” has long been the basic unit of content. But while this made sense in the

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Lights, camera, action bias!

Sometimes (but not often) people ask me: What’s the difference between a digital team and a communications or marketing team? (Sometimes people also confuse digital teams with IT, but let’s not open that box right now…) It’s true that both

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