In previous posts we’ve explored the concept of connected content, where your website content is broken down into the smallest units of information so it can be reassembled in a headless environment across different platforms. If that’s complete jargon to…
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Crossing the floor, into the third space
I’ve recently been speaking to several colleagues across the University of Sussex to understand how creative work gets done. These conversations have clarified in my mind some of the challenges facing universities in general, particularly in the relationship between academia…
Posted in General
Blasting off and into a brave new future
Sometimes a project can crawl along at a slow rate and you wonder what you’re really achieving. Other times, you can take a massive step forward. Earlier this month, we took a huge leap. The New Web Estate business case…
Posted in General
Managing modern content systematically – we’re all in the same boat
After a solid 25 years of the internet as we know it, many website managers are finding it hard to keep their heads above water while managing information. This is made more difficult when websites are based on how their organisation is structured…
Posted in General
The journey to smarter content
Written by Dana Rock If a website isn’t made of paper, why does it have pages? Traditionally websites have been built like books. The “page” has long been the basic unit of content. But while this made sense in the…
Men’s needs, women’s needs, user needs, whatever
Hey there. It’s beginning to feel a lot like it’s common in big organisations for teams to compete for resource and attention to get the job done. Why is this? The reality of business and big organisations being historically male-dominated is well…
Casting the net
On 12 June 2015 I was sat at my desk (yes, my own desk!) in the news room of The Argus – the daily regional newspaper covering the county of Sussex. I was monitoring the police and fire logs for…
Win together, lose together
We’ve had a series of engagement meetings about who is going to control information in a new web estate and how we manage that. It involved a lot of notetaking, scribbling and imagining. It was enlightening and, fingers crossed, it’s…
Lights, camera, action bias!
Sometimes (but not often) people ask me: What’s the difference between a digital team and a communications or marketing team? (Sometimes people also confuse digital teams with IT, but let’s not open that box right now…) It’s true that both…
Why we’re building an audience insights database
A key part of managing content and getting people to find it is understanding your audience. This is the basis of our approach to content creation within Digital and Creative Media. But not everyone in a large organisation thinks about…
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