‘Academic dyke, 25, feminist, non-scene, seeks similar’: Personal Ads in Spare Rib

Spare Rib – the iconic magazine of the UK Women’s Liberation Movement of the 1970s and 1980s, offered a small pleasure to readers looking for ‘love among the small ads’, despite its complex relationship to both advertising and romantic relationships. It started out with a minimal classified section and no personals (SR’s early classified pages ran to about half a page), but by the 1980s the classified section was a double-page spread, with ‘relationships’ the longest and – of course – the most eye-catching category.
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Researching Feminist Business

The first women’s liberation movement (WLM) activist I interviewed was the proprietor of a small business. In 2009 I met Caroline Hutton who ran Women’s Revolutions Per Minute (WRPM) as a sole trader from the late 1970s-1990s.
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