The following is a brief review of IBM SPSS for marketing analytics and metrics. I first heard of and used IBM SPSS for the first time towards the end of my second year of university. The context for using and learning about SPSS was marketing analytics and metrics. The module introduced students to various descriptive … Continue reading Review of IBM SPSS for Marketing Analytics and Metrics
Andy Field
Guest post with Andy Field, Professor of Psychology
Hi, this is Ollie here. Today on the SAGE Students' blog we have a special guest post from Andy Field, Professor of Psychology at University of Sussex (whose blog can be found here). Last term, Andy taught me and the other second-year psychology students the Discovering Statistics module. I was pretty amazed by his eccentric … Continue reading Guest post with Andy Field, Professor of Psychology