Review of IBM SPSS for Marketing Analytics and Metrics

The following is a brief review of IBM SPSS for marketing analytics and metrics. I first heard of and used IBM SPSS for the first time towards the end of my second year of university. The context for using and learning about SPSS was marketing analytics and metrics. The module introduced students to various descriptive … Continue reading Review of IBM SPSS for Marketing Analytics and Metrics

Focus Group | Learning Resources 2018

To gain more insight into the learning resources students actually use throughout their studies and the influences behind their decisions, we conducted a focus group with 10 participants. In line with last year’s focus group we broke the focus group into four sections; text buying, learning features, additional resources, and communications. All of the participants … Continue reading Focus Group | Learning Resources 2018

Guest Post: What it’s like to be a final year undergraduate

As we are nearing the end of the academic year, what better time to interview a final year undergraduate to find out how they have tackled their studies, extracurriculars and social life throughout the last three years. Meet Tara; president of the business society, student mentor, and final year business and management student. What resources … Continue reading Guest Post: What it’s like to be a final year undergraduate

Collaboration Week with Hive Scholars

This week we are teaming up with the postgraduate Hive Scholars to explore the transition between undergraduate and postgraduate studies. This upcoming week is all about mentorship, bridging the gap between undergraduates and postgraduates, and the transition from one stage of study to the next. To keep up to date on everything going on this week … Continue reading Collaboration Week with Hive Scholars

Critical Thinking, Tom Chatfield – An Honest Review

Initial Thoughts and Impressions: The cover and overall appearance of the book does not scream textbook rather it replicates a similar vibe to the wreck this journal by Keri Smith. - It is simplistic, yet eye-catching due to the vibrant yellow and mimics that of a an old school work book. Upon flicking through the … Continue reading Critical Thinking, Tom Chatfield – An Honest Review