The following is a brief review of IBM SPSS for marketing analytics and metrics. I first heard of and used IBM SPSS for the first time towards the end of my second year of university. The context for using and learning about SPSS was marketing analytics and metrics. The module introduced students to various descriptive … Continue reading Review of IBM SPSS for Marketing Analytics and Metrics
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Focus Group | Learning Resources 2018
To gain more insight into the learning resources students actually use throughout their studies and the influences behind their decisions, we conducted a focus group with 10 participants. In line with last year’s focus group we broke the focus group into four sections; text buying, learning features, additional resources, and communications. All of the participants … Continue reading Focus Group | Learning Resources 2018
Textbooks | My Ideal Resource
When thinking of my favourite resource one book that I used in first year comes to mind, Introduction to Business Law by Lucy Jones. I loved this book for three main reasons. The first being the layout. The layout of this book is very simplistic with bold colours highlighting important facts and tips and enough … Continue reading Textbooks | My Ideal Resource
Focus Group: PARTICIPANTS WANTED
Are you a social science student? We are holding a focus group on Wednesday, the 25th April 2017 to discuss resources and your usage of them. The focus group session will be held at 1-2pm in the library meeting room. A free lunch (a selection of wraps, sandwiches, fruit, cookies, tea and coffee) will be provided to … Continue reading Focus Group: PARTICIPANTS WANTED
Guest Post: What it’s like to be a final year undergraduate
As we are nearing the end of the academic year, what better time to interview a final year undergraduate to find out how they have tackled their studies, extracurriculars and social life throughout the last three years. Meet Tara; president of the business society, student mentor, and final year business and management student. What resources … Continue reading Guest Post: What it’s like to be a final year undergraduate
Collaboration Week with Hive Scholars
This week we are teaming up with the postgraduate Hive Scholars to explore the transition between undergraduate and postgraduate studies. This upcoming week is all about mentorship, bridging the gap between undergraduates and postgraduates, and the transition from one stage of study to the next. To keep up to date on everything going on this week … Continue reading Collaboration Week with Hive Scholars
Critical Thinking, Tom Chatfield – An Honest Review
Initial Thoughts and Impressions: The cover and overall appearance of the book does not scream textbook rather it replicates a similar vibe to the wreck this journal by Keri Smith. - It is simplistic, yet eye-catching due to the vibrant yellow and mimics that of a an old school work book. Upon flicking through the … Continue reading Critical Thinking, Tom Chatfield – An Honest Review
Are you a digital native?
The definition of a digital native is: “a person born or brought up during the age of digital technology and so familiar with computers and the Internet from an early age”. Despite this definition I am often referred to as a digital native, especially when it comes to education. Many people believe that current university … Continue reading Are you a digital native?
Survey | An Honest Response
It's that time of year again where we get our marketing research hats on and decide to survey second years and their reading habits. Our short tick-the-box survey takes only a few minutes to fill in and you could win a huge £70 worth of prizes, including an Amazon voucher! In light of others taking … Continue reading Survey | An Honest Response
Reflection on Group Work Assessments
Deadline season is in full swing, which comes with additional stress, worry and excitement to be done with deadlines for another semester. In a similar fashion to first year we haven’t had many big assessments in the first 10 weeks of term. Only one presentation worth 10% of the module. Types of Assessments To add … Continue reading Reflection on Group Work Assessments