The following is a brief review of IBM SPSS for marketing analytics and metrics. I first heard of and used IBM SPSS for the first time towards the end of my second year of university. The context for using and learning about SPSS was marketing analytics and metrics. The module introduced students to various descriptive … Continue reading Review of IBM SPSS for Marketing Analytics and Metrics
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Focus Group | Learning Resources 2018
To gain more insight into the learning resources students actually use throughout their studies and the influences behind their decisions, we conducted a focus group with 10 participants. In line with last year’s focus group we broke the focus group into four sections; text buying, learning features, additional resources, and communications. All of the participants … Continue reading Focus Group | Learning Resources 2018
Survey | An Honest Response
It's that time of year again where we get our marketing research hats on and decide to survey second years and their reading habits. Our short tick-the-box survey takes only a few minutes to fill in and you could win a huge £70 worth of prizes, including an Amazon voucher! In light of others taking … Continue reading Survey | An Honest Response
Reflection on Group Work Assessments
Deadline season is in full swing, which comes with additional stress, worry and excitement to be done with deadlines for another semester. In a similar fashion to first year we haven’t had many big assessments in the first 10 weeks of term. Only one presentation worth 10% of the module. Types of Assessments To add … Continue reading Reflection on Group Work Assessments
Talis Conference Talk: A Reflection
After an excellent 24 hours at the Talis Insight 2017 conference, what best to do but a reflection of the event and give a bit of background to our talk for those who could not attend. I would like to begin by thanking everyone at Talis for their hospitality and allowing us the incredible opportunity, … Continue reading Talis Conference Talk: A Reflection
Personalised Learning
Knowing your individual learning style is really important, as we all process information differently; your learning style is often consistent throughout your life, and once you know how you learn best you can adapt your revision techniques accordingly. For example, though I often forget to fully utilise my learning style in a way that most … Continue reading Personalised Learning
Top ten tips for preparing for an assessment
No matter what year of university you are in, you will definitely have a variety of different types of assessments throughout the year. Here are ten brilliant tips to help with time management, motivation and getting that initial kick-start. 1. Start early! Whatever type of assessment you have looming it is always a good idea … Continue reading Top ten tips for preparing for an assessment
Quick tips for finding essay materials
For me, one of the most stressful things as a Psych student is finding references papers for essays. At A-Level I could pretty much get away with typing a subject matter into google, and pull information from random pages without it needing to meet any specific criteria or needing to reference it. *Melodramatic sigh*… Those were … Continue reading Quick tips for finding essay materials
5 Simple Steps To Completing Your Essay Assignment
Completing assignments tend to follow the same sequence of events every time round, where you have loads of time, have loads of time then, gasp! The deadline is in a week and you're aiming for a first (because why would you aim any lower)! Now in my opinion the best and only way to succeed … Continue reading 5 Simple Steps To Completing Your Essay Assignment